The actor returned to do an updated reshoot, which is now running, with the tagline “Well worth the wait.” Omega watches, the Defender Land Rover, The Nokia XR20 and a Heineken commercial which was already in the can with Daniel Craig. They have to be brand appropriate for both sides, and as a result of that curation there’s been a lot of success,” the executive adds.īecause of the multiple release-date changes for Bond, some brands’ campaigns had no choice but to go sooner than expected well before No Time to Die‘s current Oct. The partners have to make sense, and the brands have to help each other. ![]() The negotiations with MGM, Eon, and these promotional partners start years in advance. Because of the franchise’s history of great partnerships, it’s a very sought-after relationship. “Eon puts in excellent amounts of work to make these partnerships come to life. “It’s a team partnership with both companies forever linked to 007,” says Bruno about MGM and Eon’s collaboration on assembling the platinum brand line-up. While Amazon has embraced largely a hybrid theatrical day-and-date streaming release distribution model of late (with unreported box office grosses), they’d be wise to let MGM do what they do best when they’re brought into the fold: Make and release great theatrical movies on window, in particular Bond.īond producer Barbara Broccoli, who together with her half brother Michael Wilson also oversees the feature IP and is heavily involved in the promo partner selection told Sky in the UK back in September that “ certainly have told us that the films will be theatrical films in the future. Few streamers can boast of having a massive triple hundred million budget promo partner campaign associated with their movies or TV shows. It’s a very valuable piece of IP which the shopping site should be keen not to marginalize as some day-and-date title. ![]() “It’s been great that these brands have really stuck with us through all these multiple movies,” MGM Chief Marketing Officer Stephen Bruno tells Deadline.Īnd there’s a factor about 007 which Amazon, which is in the process of buying MGM, should keep note of: Bond on the big screen makes the world go round, and raises advertisers’ profiles. ![]() That’s a testament to the 007 franchise’s power, not to mention its ability to yield sales for fellow advertisers. It speaks to Eon and MGM’s finesse in keeping their partnerships intact, and the advertisers’ patience and class in waiting for the 25th Bond. However, this promo campaign for Bond is quite special, standing the test of time throughout the pandemic, as No Time to Die endured four release-date changes. The only time any company sent anything to Fleming in response to being included in his books was Floris, who sent him some soap. When Fleming was accused of including brand names for the purpose of receiving compensation, he retorted, as quoted in Andrew Lycett’s biography of the author: “My books are spattered with branded products of one sort of another as I think it is stupid to invent names for products which are household words”. These brands fleshed out the world Fleming was creating, so that it was more believable to his readers. Bond’s taste for the finest goes all the way back to Ian Fleming’s original 14 novels and short stories which referenced real world products and brands like Gordon’s Gin, Smirnoff Vodka, Bentley motorcars, Taittinger champagne and Rolex watches name-checked throughout the pages. ![]() No Time to Die struts what is a traditional Bond line-up of uber-luxurious products including Aston Martin cars, Omega watches, Smirnoff vodka, Chopard jewelry, and Michael Kors, which jibe with the spy’s haute sensibility. Sweden's Studios Extraordinaires Developing Film & TV Adaptations Of Sci-Fi Horror Game 'Fort Solis'
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